MADEM MBA. Master in Business Administration and Marketing.

Estructura del Programa

MODULE 0. BUSINESS ADMINISTRATION LABORATORY

·  Business Administration Simulation.

MODULE 1. BUSINESS PRINCIPLES

·  Financial structure.

·  The Business Project.

·  Strategic Planning.

·  Analysis of Competitive Environments.

MODULE 2. BUSINESS MANAGEMENT

·  The Management Function.

·  Leadership, Motivation and Management styles.

·  Setting and Controlling Objectives.

·  Problem Analysis and Decision-Making Activities.

MODULE 3. KEY FACTORS

·  The Human Factor within the Organisation.

·  Strategic Management of Information.

·  The Technological Factor.

·  The Impact of Information Technologies.

MODULE 4. FINANCIAL MANAGEMENT

·  Financial Accounting.

·  Cost Accounting.

·  Financial Analysis.

·  Financial Calculation.

·  Current Asset Management.

·  Investments.

·  Management Control.

·  Financial Strategy.

·  Fiscal Strategy.

·  Financial Simulation.

MODULE 5. MARKETING MANAGEMENT

STRATEGIC AREA

·  Marketing Principles.

·  Fields of Application: Consumer and Industrial Markets, Services and the Public Sector.

·  Market Segmentation.

·  Positioning and Corporate Image.

·  Consumer Behaviour.

·  Internet Marketing and Electronic Commerce.

OPERATIONAL AREA

·  Statistics.

·  Marketing Research.

·  Product Policy.

·  Pricing Policy.

·  Distribution and Customer Analysis Policies.

COMMUNICATION AREA

·  Advertising.

·  Promotions.

·  Public Relations.

·  Direct Marketing.

·  Merchandising.

INSTRUMENTAL AREA

·  Sales Forecasts.

·  Marketing Plan.

·  Marketing Simulation.

MODULE 6. ORGANISATION AND OPERATIONS MANAGEMENT

·  The Corporate Structure.

·  Industrial and Services Production Processes.

·  Process Management.

·  Product Design.

·  Quality and Quality Control Systems.

·  Stock Management.

·  Supplies and Purchase Management.

·  Finished Product Logistics.

MODULE 7. SALES MANAGEMENT

·  Sales Techniques.

·  Sales Organisation.

·  Sales Planning and Control.

·  Sales Teams Management.

·  Customer Portfolio Management. Negotiations.

MODULE 8. HUMAN RESOURCES MANAGEMENT

·  Emotional Capital.

·  Human Resources Policies.

·  Strategic Planning of Human Resources.

·  Job Description and Assessment.

·  Recruitment, Selection and Integration.

·  Development of Professional Skills.

·  Reward Policies.

·  Corporate Culture.

·  Work Environment.

·  Organisational Change.

·  E-Management.

MODULE 9. MANAGEMENT TOOLS

·  Interpersonal Communication.

·  Team-Building Activities.

·  Customised Management. Coaching.

·  Dealing with Conflicts.

·  Creativity Techniques.

·  Time Management.

·  Oral Expression.

·  Meetings.

MODULE 10.INTERNATIONAL FINANCE MANAGEMENT

·  International Trade

·  The Balance of Payments.

·  Currency Markets.

·  International Financing

·  Exchange Rates Markets

·  Exchange Rate Risk and Coverage Techniques. Simulations.

·  International Treasury Management

·  Foreign Investments

MODULE 11. INTERNATIONAL TRADE MANAGEMENT

·  International Markets.

·  The EU Market.

·  International Marketing.

·  Foreign Trade within the EU.

·  Exchange Rate Controls.

·  International Contracts.

·  International Payments Methods.

·  Export Associations.

·  Official Export Credits.

·  Export Insurance.

·  International Distribution.

·  International Transports.

MODULE 12. BUSINESS PROJECTS

·  Setting up a Business.

·  Judicial Corporate Legislation.

·  Corporate Ethics.

·  Presentation. Practical Simulation Exercise.

·  Presentation Second Cycle.

·  Analysis and Plan Presentation.

·  Customer and Supplier Negotiations.

·  Analysis Presentation.