The programme provides you with the skills necessary to develop a critical appreciation of key areas in strategic marketing and allows for the research of specialist areas, such as consumer management, strategy, operations, organisation, new technologies and international marketing
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The International Master of Strategic Marketing is addressed to both practising marketing managers and to newly graduates pursuing a professional career in the field of marketing. The programme prepares you to work in marketing in a wide variety of industries and you will be taught by a team of professionals with international experience in strategic marketing.
Desde su fundación, E.A.E. ha tenido como prioridad dar una enseñanza no sólo de
un alto valor académico, sino a la vez de un carácter eminentemente práctico, considerando en cada momento las necesidades del mercado y las empresas.
La misión primordial de E.A.E. es la formación de personas capacitadas y especializadas en la administración de empresas, así como en la direcció...
Cursos de la misma temática (Atención al cliente garantizada | Titulación oficial | Prácticas)
Instalaciones del centro: EAE - Escuela de Administración Empresas
C/Aragó, 55 Barcelona 08015 Barcelona (España)
Calle del Pinar, 5 Madrid 28006 Madrid (España)
Temario del curso
STRATEGIC MARKETING
Marketing Strategy
International Marketing
Marketing Organization
Marketing Processes and Organisation
MARKETING OPERATIONS
Marketing Logistics
Sales Management
Marketing Planning
CUSTOMER MANAGEMENT
Relationship Marketing and CRM
Key Account Management
MARKET ANALYSIS AND ASSESSMENT
Consumer Buyer Behaviour
Marketing Research
NEW TECHNOLOGIES
- e-Commerce Strategy
- Business-to-Business Marketing.
FINANCE
- Finance for Managers.
LANGUAGE
- Spanish Language.
BUSINESS PLAN
The course aims to introduce you to practical and thoroughly research grounded knowledge closely related to strategic marketing. The programme provides you with the skills necessary to develop a critical appreciation of key areas in strategic marketing and allows for the research of specialist areas, such as consumer management, strategy, operations, organisation, new technologies and international marketing. It provides you with competencies in various practical key skills increasingly demanded by companies, and gives you the basis to acquire an in depth knowledge in research methods, including techniques of data collection and analysis. After completing the course successfully, you will have acquired marketing knowledge and understanding; problem solving and communication skills and practice in the real-world of the strategic marketing. The programme focuses on:
- Knowledge and skills to analyse and deal with marketing issues and problems, and to devise appropriate marketing strategies
- The practical skills to evaluate, research, communicate and present your ideas and recommendations
- The ability and understanding to implement marketing tools and frameworks across a broad range of marketing situations.
The process of individual evaluation is based on written tests, role playing, and group and individual projects, in addition to daily classroom work. Evaluation takes into account several factors: level of knowledge, development of analytical and diagnostic skills, contribution to the group learning process, planning ability, leadership and initiative.
Titulación: All the students who pass the course will obtain a Master's Degree of International Strategic Marketing from EAE Business School and a Qualification of Specialisation in Administration and Management of Enterprises from UPC - Universitat Politècnica de Catalunya.
Inicio: Octubre de cada año Duración: 10 meses Horarios: Mon to Thu 4,30pm - 9pm & some Saturdays
un alto valor académico, sino a la vez de un carácter eminentemente práctico, considerando en cada momento las necesidades del mercado y las empresas.
La misión primordial de E.A.E. es la formación de personas capacitadas y especializadas en la administración de empresas, así como en la direcció...
