The growing concern for a sustainable development calls for new rules in marketing activities. A global environmental strategy will not only promote the development of products that require less material or less energy in the manufacturing phase, and cons
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The programme is designed for: Business executives, marketing managers and practitioners, quality/environmental managers, environmental agencies and NGOs. METHODOLOGY Topical sessions to be accompanied by case histories (one video).
Passeig Pere III, 48, 2n Manresa 08242 Barcelona (España)
Passeig Pere III, 48, 2n Manresa 08242 Barcelona (España)
Temario del curso
PROGRAM & SCHEDULE Day 1: The competitive advantage of sustainability Environmental sustainability is not a matter of compliance or risk management: the industry is increasingly recognizing that there are business opportunities and competitive advan...