The candidates with the university degree or minimum 2 years of labour experience. Minimum intermediate level of English requested (First Certificate)
Prácticas
Practicas remuneradas en Empresas: Optativa
Para qué te prepara
The aim of this Diploma is to assess a candidate's competence in a range of marketing, to understand the key marketing concepts and to apply these skills to real work environments.
Dirigido a
For anyone who wants to broaden their understanding of business, to develop specific working skills and to continue professional education.
Instalaciones del centro: BEEI Barcelona Escuela de Estudios Internacionales
PASEO DE GRACIA 51 PRINCIPAL BARCELONA 08007 Barcelona (España)
Temario del curso
CERTIFICATE of CAMBRIDGE UNIVERSITY in MARKETINGin BEEI Barcelona (classes in English)
BARCELONA ESCUELA de ESTUDIOS INTERNACIONALES.
University of Cambridge Internacional Examinations
Local Examinations Syndicate. British Council Affiliated Centre Nº ES 538
School BEEI, thanks to its agreement with the Department of International Examinations of CAMBRIDGE university, gives you the opportunity of studying the INTERNATIONAL CERTIFICATE OF CAMBRIDGE UNIVERSITY in BUSINESS ORGANISATION in Barcelona, the classes are given in ENGLISH.
ENTRANCE WITHOUT UNIVERSITY ENTRANCE EXAMINATION (Essential to gain admittance to Spanish Universities)
MARKETING
MAIN OBJECTIVES:
purposes and functions of a marketing culture (key activities of marketing within organisations, marketing orientation)
consumer behaviour (how to identify customer’s needs)
market analysis and market research methods (reasons for marketing research, research methods, identifying target segments, planning process for the collection of information)
tools and techniques in marketing and developing of the brand strategy
strategy of planning (importance and impact of each element of the marketing mix, extended marketing mix, PLC – Product Life Cycle)
Students can complete their training with the language courses:
ENGLISH, CATALAN, FRENCH, GERMAN, ITALIAN, PORTUGUESE FROM BRAZIL, RUSSIAN, CHINESE, JAPANESE, KOREAN AND ARABIC
For any question or explanation do not hesitate to contact school BEEI. BEEI - Barcelona Escuela de Estudios Internacionales Paseo de Gracia 51 Principal 08007 Barcelona University of Cambridge International Examinations. Local Exam. Syndicate British Council Affiliated Centre Nº ES 538
Prácticas
